PR and Marketing

Brand Communication and PR

PR and Marketing

Brand Communication and PR

Communication works are done by using the items in the marketing mix. CreativeMind Branding Agency creates a competitive advantage by making application changes in the short term with the marketing applications they have implemented.

Advertisement

Advertising is created to persuade people to act in a certain way, to direct them to a thought, to try to draw their attention to a product or service, to an idea or organization, to change their views and attitudes towards it, or to make them adopt an attitude and behavior; They are announcements that are distributed through communication tools or in other ways and that are obviously created for a fee. Advertising messages belong to well-known brands, individuals and institutions. The effect that the advertisement wants to create is in the form of prompting the target audience to a behavior and activating it.

Advertising leads the target audience to develop purchasing behavior by developing a positive attitude towards the person, product, service or institution that is defined and emphasized. The effect of the advertisement on the target audience is listed as follows.

  • Awareness: To draw the attention of the consumer to the brand,
  • Acceptability: Associating the need with a specific product group,
  • Preference: The consumer always prefers the same brand among the options in
    a certain product group,
  • Purchase Behavior: The power and power of the advertisement to connect the
    target audience with the point of sale with the intent to purchase the product.

The purpose of advertising is defined as enabling the consumer to connect with the product and develop purchasing behavior, and it is possible to summarize the effects of advertising on sales as follows.

Advertising creates sales.

  • Some advertising texts are very
    successful in increasing sales,
    while others do not.
  • Creative advertisements that do
    not contain persuasive texts to
    purchase can have a major impact
    on sales.
  • Continuous advertisements are
    more effective than repetitive
    advertisements at long intervals. It prevents forgetting.

The purpose of advertising is defined as enabling the consumer to connect with the product and develop purchasing behavior, and it is possible to summarize the effects of advertising on sales as follows.

Advertising creates sales.

  • Some advertising texts are very
    successful in increasing sales,
    while others do not.
  • Creative advertisements that do
    not contain persuasive texts to
    purchase can have a major impact
    on sales.
  • Continuous advertisements are
    more effective than repetitive
    advertisements at long intervals. It prevents forgetting.

Public Relations

Public relations is a method of promotion that has a mass dimension, its use is becoming widespread and its importance is increasing for brands. According to common definition, public relations; It is an organization’s efforts to maintain good relations with certain groups of the society that are related and beneficial to itself, and to maintain these relations through activities that are beneficial to the society.

Public relations includes research, budgeting, planning, determining communication tools, message implementation and evaluation and should be considered as a management process. Public relations activities, activities for internal customers, beneficial activities for the society (such as foundation or association supports), activities that strengthen the corporate image, positive stories and news in newspapers and magazines, annual reports, corporate memberships, organizing meetings, trips and entertainments, sponsorship activities can be counted as.

“Building a new brand through PR takes more time and creativity, but in the end it can work better than advertising that ‘displaces the ground’. PR consists of a plethora of tools for attracting attention and creating “mental value.”

-Philip Kotler

These tools, which Kotler calls public relations items, are listed above; publications, events, news, community issues, corporate identity tools, lobbying and social investments.

One of the biggest reasons why PR works are mostly effective is that they are much less budgeted and more realistic than advertisements. However, companies spend more time and effort investing more in advertising than in public relations activities. However, public relations activities are much more difficult to monitor and measure than advertising.

The general purpose of public relations activities created using public relations items is to raise awareness, promote sales, communicate, and increase loyalty by establishing a link between the target audience and the product. The rules that must be followed in order for the public relations activities to achieve these goals are listed as follows:

  • When the campaign is created and
    achieved results, it should be adjusted so that its effects can be measured.
  • Application timings should be adjusted very well.
  • All objectives should be realistic and not waste resources.
  • The objectives of public relations activities should be integrated with all marketing activities.
  • Everyone who creates and participates in the campaign should work towards achieving the same goal. Objectives should be clear.

As a branding firm we aware of how brand communication important for new business and startups.

We are the communication sponsor in Let’s Scale Up Acceleration Program and Eurasia Startup Summit which bring the startup ecosystem together all around the world.

Sponsorship

Sponsorships are events created to bring the target audience and businesses together. Sponsorship activities are very important in order to create a positive image and awareness for the brand in the eyes of the public. Businesses attach importance to sponsorship activities and allocate more and more budgets day by day. The definition of sponsorship in general terms is made as a mutually beneficial commercial investment between those who support and support in order to achieve certain goals for corporate purposes.

Sponsorship generally serves two purposes. Businesses pursue the purpose of advertising and public relations while carrying out sponsorship activities. Sponsorship activities to realize brand communication purposes are
generally within the scope of public relations. Public relations purposes of sponsorship activities can be listed as follows:

  • Providing brand awareness: Showing the market leader, showing the placement of new products by providing awareness.
  • Creating and reinforcing brand image: Introducing the brand identity to the target audience, ensuring that the brand is perceived as desired.
  • Increasing market share: Ensuring that a new product is tried and sold at the event.

Digital marketing

Digital marketing is the distribution of advertising and content through various digital channels.

“The best marketing doesn’t feel like marketing.”

-Tom Fishburne

10 Digital Marketing Advantages:

  • Providing global online reach and visibility
  • Effective targeting and fast conversion
  • Supports traditional marketing activities
  • Provides cost advantage
  • There is diversity in digital marketing strategies
  • Can be enriched with different content
  • With the increase in the use of social media and accessibility is higher
  • Fast and effective
  • It is easy to optimize. Conversion rates can be tracked with analysis and reports.
  • Easy to start

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